Showing posts with label Susan Cohn. Show all posts
Showing posts with label Susan Cohn. Show all posts

Tuesday, March 18, 2014

Once Off vs Mass Produced



She (Susan Cohn, Melbourne) chaired a session at the conference on the same theme, ie: 'Jewellers and metalsmiths (indeed all craftspersons) may argue that, since industrialisation, roles have changed. Things for day to day use are now mass-produced. The industrial designer develops the ideas and the objects are made by machinery. So, craftspersons, whose role is confused, have tended towards one-off 'art' production. Do they need to? Isn't it time to do some refocussing, to rethink the market and cultural production. The selected members exhibition Production/Reproduction attempts to address this issue by posing the question, 'Can production pieces have the same value, relevance and impact as the one-off piece?' (extract from JMGA conference brochure, 1995).

Power House Museum

I agree with the above statement. I feel that we have to compete with mass produced jewellery from overseas which is often a lot cheaper than handmade once off pieces, and because of this many independent jewellers are now doing "mass production" of their own pieces but on a much smaller scale. I am not saying that there isn't a market for once off jewellery pieces, there is, but it is a much smaller market. So in order to make money producing jewellery I feel that the bread and butter would be your own "mass produced" range and then once off pieces should be made to demonstrate your skills.